Media Strategy

Project31 aims to assist you in capturing the attention of a niche audience through a media strategy that helps your business reach its target audience and to improve the overall customer conversion rate…being the percentage of people who take a desired action after engaging with your website, or any other form of media that makes a call to action.

We understand your objectives and assist you in achieving this using a thorough and specific media plan with distinct timelines and distinct forms of media—TV, radio, print, podcast, website, social, etc.—to reach these business objectives.

We focus on specific goals and specify demographics. We employ different strategies implemented to either raise awareness of a certain issue or condition or to promote the upcoming release of a product.

We advise on the combination of media needed to increase the frequency with which the message is received. This is sometimes called an integrated media plan i.e. radio, billboard, website, social, or an in-store promotion with some form of incentive to spur the desired behaviour.
We help you set Measurable Objectives and Goals keeping in mind your overall marketing objective and goals during the strategy creation process.

Media Strategy

Our Location

Our Numbers

Social Media